Our Story

At CovaMarket, we started with a simple question: Why does so much good food go to waste, while everyday Malaysians are paying more and more for groceries?

We knew there had to be a better way.

So we rolled up our sleeves and built a marketplace that flips the script on traditional grocery shopping. Instead of letting perfectly good produce and essentials go to waste just because they don’t make it to a shelf in time, we rescue them—giving them a second chance and passing the savings on to you.

By cutting out the middlemen, avoiding costly storefronts, and embracing a dynamic pricing model, we make it possible for families to get high-quality groceries at a fraction of the price. And with delivery straight to your doorstep in just 45 minutes to an hour, shopping becomes not just smarter—but easier.

Every order you place is more than just groceries—it’s a step toward a more sustainable future. You’re helping to reduce food waste, reward farmers and suppliers fairly, and stretch your ringgit without compromising on freshness or quality.

How We Do This

We work directly with farms and suppliers to find quality produce that might not make it to the shelves—veggies that are a little odd-shaped, overstocked items, or surplus harvests that would otherwise be thrown away.

They may not look perfect, but they’re just as fresh, just as nutritious, and often even better priced. By rescuing these items and offering them through our platform, we give them a second life—and you get amazing deals.

Thanks to our dynamic pricing model and direct-to-door delivery, you’re guaranteed to enjoy some of the best prices around without ever compromising on quality.

It’s a win for you, a win for the planet, and a win for every veggie that deserved a second chance.

Our Vision

We dream of a Malaysia—and a world—where grocery shopping isn’t a burden, but a smart, impactful choice. A world where food waste is the exception, not the norm. Where your everyday purchases help build a healthier planet.

At CovaMarket, we believe technology can do more than just deliver—it can empower. We’re creating a food ecosystem that connects people more directly to their food, encourages mindful shopping, and gives every consumer the tools to make choices that matter.

When you shop with us, you’re not just getting a good deal—you’re part of something bigger.

Together, we’re making grocery shopping sustainable, affordable, and truly meaningful.

Let’s change the way Malaysia shops—one veggie, one fish, one box at a time.